Alibaba has launched a campaign against counterfeit products to ensure online shopping accuracy
At the inaugural of Rights Holders Collaboration Summit, Alibaba Group Holding Ltd (NYSE:BABA) announced to launch intellectual property (IP) joint force system to strengthen collaboration and partnership with multiple brands globally. The Chinese e-commerce giant revealed its aggressive plans in the conference to stamp out fake goods in an aim to urge international brands to support the company in its anti-piracy drive.
Earlier today, the online retailer announced a new online system which would help remove fakes and keep track of the goods in order to facilitate strong coalition and cooperation with global brands. The IP Joint Force System is expected to build a great working relationship as Alibaba continues to battle against the IP infringement and counterfeits. The online shopping powerhouse has witnessed an embarassing hit in the face of counterfeit products. Earlier this year, Alibaba was ruled out of the International AntiCounterfeiting Coalition of Washington.
Under the new system, individual portals would be assigned to each participating brand to enhance transparency and improve customer relationship with the brands. Alibaba, being the third party marketplace, would keep track of authenticity of each of the brands by seeking information from the rights holders about suspected products. In case of infringement, the company will then initiate Good Faith Takedown process to remove the product listing. This campaign is reinforcement in Alibaba’s strategy to improve online shopping accuracy.