It seem as though Apple did not think it through before releasing the iPhone 5SE

After yesterday’s event, Apple Inc. (NASDAQ: AAPL) may have done more harm than good. The new iPhone 5SE revealed along with the 9.7-inch iPad Pro seemed to have caught everyone off guard. Even though rumors about the iPhone 5SE in particular were mostly true, people were still expecting a lot more from the device. However, they were left disappointed.

It seems as though the iPhone manufacturer did not think its decision through before releasing the iPhone 5SE. There are many factors that could, in turn, not only affect sales but the company’s credibility as well.

For starters, Apple has ran out of ideas, reselling the same products all over again. Taking latest headlines into account, which explain how ‘Apple has released a new 4-inch iPhone’, most would think back to the time when the iPhone 5 was released in 2012.  Even though the iPhone 5SE has better specs, it still does not have anything new to offer.

On the other hand, Apple has released a phone that is much smaller in comparison to the iPhone 6 and 6S. After releasing larger phones, the company for the first time showed a fall in iPhone sales during the first quarter this year. Seeing how the company’s existing strategies just aren’t working out, it could be assumed that it went back to the original design that was unveiled during Steve Jobs’ leadership.

That being said, it is also important to note that the iPhone 5SE comes equipped with the same hardware as the iPhone 6S. Additionally, the base model costs no more than $399 in comparison to the iPhone 6S, which starts at $649. Even though the phone has a smaller form factor, it has the same hardware as the last iPhone. It is only logical for buyers to purchase the newer and smaller iPhone 5SE, as it is not only cheaper but is as powerful as the iPhone 6S. This will in turn affect iPhone 5,5S, 6 and 6S sales, which might affect overall sales for the next quarter.

In conclusion, even though the iPhone 5SE is not the next big iPhone, which will be released this September, it will considerably impact Apple’s sales and credibility. The company has for now been unable to deliver, let alone meet expectations, but then again nothing can be said for certain until the main event which will be held in a couple of months; as it will, according to rumors, feature the iPhone 7.