Netflix shares viewing habits of subscribers for its most rewatched show ‘Orange is the New Black’
On Friday June 17, Netflix, Inc. (NASDAQ:NFLX) globally released the new season of one of its popular TV series Orange is the New Black, a comedy-drama show about a woman, Piper Chapam, who is sentenced to prison over a decade-old crime. Ahead of the season four premiere, the company revealed some interesting data on its original series.
Netflix shared that Orange is the New Black is the “most re-watched original series” in its content library. After studying viewing trends in more than 190 countries, the streaming giant found that about 53% of the subscribers, who watch the series, have rewatched at least an entire season since its inception in 2013.
The rewatching trend accelerates during June, ahead of the release of the upcoming season and the same trend was seen this year. The company conducted a survey ahead of the season four, asking its subscribers “how they plan to prepare for their return to Litchfield?”
Following a poll by the viewers, Netflix found that 41% of them considered watching the entire series (36 episodes) again and 21% planned rewatching the season 3 before starting the new season. Just to watch/rewatch their favorite show, subscribers were willing to forego cleaning the house, making their beds, and cooking.
Some prefer rewatching the show alone, with their pets, or snacks, while others like to rewatch it with their partners or friends. Majority of them prefer watching the series in their living rooms and bedrooms. The main reasons to rewatch their favorite shows include reliving previous moments in the storyline, foreshadowing in previous seasons, and not getting enough of it.
Netflix also shared the viewers’ top-three episode from each of the previous seasons. While they love the first episode and the last two episode of the season 1, the last three episodes of season 2 and season 3 was the most watched.
The streaming service has already planned season 5, 6, and 7 of Orange is the New Black and Jenji Kohan will continue to be the show creator.