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Consumer discretionary

Amazon.com, Inc. (AMZN) Extends “Prime Photos” to “Family Vault”

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Free unlimited photos on an Amazon Prime account have now been extended to the family members of the account holder as well

Amazon.com, Inc.’s (NASDAQ:AMZN) “Prime Photos” unlimited storage for Amazon Prime account holders has now been extended so that the account holder can invite up to five other users to share unlimited photo storage.

Previously, only an Amazon Prime customer could store as many HD photos as he or she wants on Prime Photos, but now a “Family Vault” feature has been added where up to five other users could also benefit from free, unlimited photo storage on Prime Photos. Moreover, a smart search process has also been added on Prime Photos that allows the user to initiate searches for images by using simple keywords like dog, school, or picnic.

A similar or identical search mechanism is already employed by both Google Photos and Apple’s native Photos app on iOS. Now, Prime Photos has also updated its search process to make things easier for users. Apart from search based on items, users would also be able to search for persons and locations in their Prime Photos camera roll.

In the past, AI-powered search algorithms have been implemented by a number of services, but Amazon has just stepped into the game with Prime Photos. While its incorporation of AI-powered search is no innovation, it is a move towards achieving the standard already set so that user engagement is encouraged.

You could buy an Amazon Prime membership for $10.99 per month or $99 per year, and apart from Prime Photos, other Amazon Prime benefits include free same-day and release date-deliveries, streaming services (Prime Video and Music Unlimited,) as well as Prime Reading and 30-minute Early Access for Lightning Deals on Amazon.com.

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