Tesla managed to increase its deliveries by 120% in Norway, despite declining demand for the Model S
Although Tesla Motors Inc (NASDAQ:TSLA) launched its all-electric SUV, the Model X, in September 2015, it recently started deliveries of the falcon-wing-door vehicle in European and Asia Pacific markets. Interestingly, it became the second best-selling vehicle in Norway by the end of the third quarter, according to Electrek.
The electric vehicle (EV) maker delivered 800 SUVs in Norway in the third quarter, with more than 600 deliveries alone in September, according to registration data. It sold seven units in June, 23 units in July, 168 units in August, and 601 units in September.
While the Model S has been among the best-selling vehicles in the country, the Model X has gotten the spotlight for the first time after its deliveries started in June. Additionally, the Model X deliveries were more than enough to offset the falling deliveries of the premium sedan, as it merely 460 units were sold over the same period.
According to registration data with Electrek, Model S shipments in Norway have declined by over 50%. However, thanks to the Model X and its reservation backlog over the last year, the automaker’s overall deliveries in the country during the third quarter grew by 120% year-over-year (YoY) to 1,252 units.
Norway had been the top European market for Tesla that was overtaken by the UK in the first half of 2016. However, the country could get back to the top by year-end and it remains one of the best markets for Tesla globally.
The Model X not only became the second best-selling vehicle in Norway behind the VW Golf; it was also the best-selling electric vehicle in the market in September. Even on a quarterly basis, the vehicle was among the best-selling vehicles in the country.
Electric vehicles are very popular in Norway due to various government incentives. It will be interesting to see Tesla’s sales performance in the country now, given that it offers two different car models.
During the past weekend, the automaker announced record-breaking deliveries in the third quarter, as well as record-high deliveries for the Model X. It seems like Norway played a critical role in those achievements.