Amazon’s first live show will be about fashion, and available to all users for free
Amazon.com Inc. (NASDAQ:AMZN) is set to air its first live daily show, dubbed “Style Code Live,” which will primarily be based upon youth-centered themes like fashion, beauty, and life-style.
Style Code Live will debut tonight, Monday, March 8, and the live show will be available on streaming for free to all users at amazon.com/stylecodelive. The show will be streaming live from Monday to Friday, at 9 p.m. Eastern Time, with a reported run-time of 30 mins.
Amazon has signed up Frankie Grande – Ariana Grande’s half-brother – Lyndsey Rodrigues, and Rachel Smith to host the show, which will feature a lineup of guests to be rotated between the shows. Frankie Grande previously featured on CBS’s Big Brother, while Miss. Rodrigues appeared on MTV’s Total Request Live, and Rachel Smith was a correspondent for Good Morning America on ABC News.
Style Code Live will focus on providing viewers with daily tips about fashion, fads, and trends, and users will then also be able to shop for clothing, makeup, and other items featured on the show, in a gallery below the provided link for the live streaming.
According to the Head of Style Code Live, Munira Rahemtulla, Amazon hopes to create a community related to fashions and trends with the daily live show, by allowing and encouraging user participation and interaction through its live chat and call-in features. Moreover, founder of NYC fashion blog WeWoreWhat, Danielle Bernstein, will become the first guest of Style Code Live when she features on the show’s premiere.
Amazon is taking a gamble by going live for its first daily show, but if it manages to play this right, it could tap into a whole new segment. Live broadcasting based on a youthful subject like fashion and trends has all the potential to strike a chord with the viewers, and this could be an opportunity for Amazon to create a niche for its viewers which it could use for all its sectors later.