The absence of an AR headset at Carl Zeiss’s CES booth could be explained by this
Published By: Ken Bock on January 10, 2017 09:43 am EST
Apple Inc. (NASDAQ:AAPL) is rumored to be working on an augmented reality (AR) headset in partnership with German optics maker Carl Zeiss. According to a report in Korea Herald’s The Investor, Apple’s first AR product in collaboration with Carl Zeiss could be unveiled in 2018.
Apple CEO Tim Cook has previously stated in an earnings conference call last year that the company feels that augmented reality would be a bigger deal than virtual reality, and that Apple is investing in potential projects and partnerships. Moreover, KGI Securities’ analyst Ming-Chi Kuo, widely regarded as the top Apple analyst worldwide, also stated in an investors’ note that an Apple product could be unveiled in one to two years.
The rumor – reported exclusively by AR/VR enthusiast Robert Scogle – has more grounds than you’d notice at first. He also mentioned that an employee from Carl Zeiss had confirmed that the German optics company was indeed working on a “viewer” alongside Apple. Viewers are light AR/VR headsets which work with almost any smartphone to provide a lightweight AR/VR experience, like Google’s Cardboard VR viewer.
Carl Zeiss currently markets its VR One Plus viewer, but there was not a viewer in sight at the CES booth this month. Scoble explains that by revealing that the company is working with Apple to develop another product, that might become Apple’s first step into the AR/VR market. We’ll bring you more news on Apple’s AR/VR exploits as we get them.