EBay wants to implement Google’s Accelerated Mobile Page (AMP) project in order to improve its website
eBay wants to use Alphabet Inc.’s (NASDAQ:GOOGL) Accelerated Mobile Page (AMP) project in order to improve the user experience of its online store. Google is currently further developing its open-source Accelerated mobile page (AMP) but eBay believes that the open-source AMP project is perfect to allow pages to load faster on its online website. Here is The Country Caller’s take on eBay’s attempt to improve the user experience of its online store by turning to Google’s AMP project.
eBay wants its users to have a significantly faster shopping experience through its online store. The online retail store announced this past Thursday that it would be working with Google’s open source initiative to load web page content faster than ever. eBay wants to develop a full-fledged e-commerce user experience with the help of Google’s open-source AMP. EBay hopes the initiative will lead to improve speed for the website’s item listings and quicker data transfer of pages that are loaded through Google Search. eBay states that the most important aspect for its online store visitors is the ease with which they can complete their respective purchases. The faster the experience, the more purchasers are drawn towards the online store which ultimately boosts sales. That is why eBay wants to turn to Google’s open-source AMP project to take its online store to the next level.
The partnership is a win-win situation for both Google and eBay. For eBay, the collaboration with Google means a significant increase in sales as an improved online store would draw more buyers. A lack of lag and a smoother user interface will ensure that the word spreads out that eBay is back in business. For Google, the collaboration with eBay will ensure ample e-commerce activity on its web page that will lead to more visitors and increased revenue.