Marvel’s Luke Cage surpasses Parrot Analytics Demand Rating of 90 and becomes the most in-demand TV series in the US
With plans to go big on content spending, Netflix, Inc. (NASDAQ:NFLX) wants to maintain its dominance with the topnotch content and collaboration with Marvel playing a key role in it. The success of the first two successful series, Marvel’s Daredevil and Jessica Jones, laid down strong foundation for the launch of Netflix’s latest series on Marvel’s character Luke Cage, which has become the most demanded TV series in the US.
Parrot Analytics, which finds demand expressions using various platforms, reported that after its first full week since the launch on September 30, the demand for Marvel’s Luke Cage more than doubled. This was sufficient to surpass Demand Rating of 90, and becoming the most in-demand TV show overall and digital originals in the country.
The analytics platform noted that the TV series also drove demand for its both sister marvel series. While demand for Jessica Jones impressions increased by 50%, the Daredevil entered the top 10 digital original series list for the week ending of October 8.
“The mention of these characters in Luke Cage seems to have resulted in a substantial increase in demand for their series,” Parrot Analytics noted in the weekly report.
With 51.3 million demand impression, the bulletproof Luke Cage remained at the top, while Jessica Jones and Daredevil came up at fourth and seventh spots in digital original list.
While the demand for Marvel series increased over the period, interest in older blockbuster shows, Stranger Things and Narcos, dropped by 23% and 40%, respectively. Nevertheless, both the original series remained in top three.
Demand for the recently launched series, Longmire Season 5 and The Ranch, also remains high during the week. Though, Fuller House, House of Cards, and Orange is the New Black were named the steady performs.
For now, the only overall TV series that could outperform Luke Cage is the HBO’s new drama series Westworld that stood at the second spot with 37.2 million demand impressions.