Tesla has started promoting the Model 3 in certain European markets by releasing a teaser video across various retail locations
Published By: Eunice Gettys on January 30, 2017 10:19 am EST
Despite being the world’s most popular EV-maker as it has over 373,000 reservations, the Model 3 has had rare promotional material for it. Instead of promoting the compact sedan before its planned launch in late 2017, Tesla Motors Inc. (NASDAQ:TSLA) has been luring its reservation holders to its premium sedan, the Model S.
However, Electrek recently reported that company has started marketing the mass-market vehicle at its Stores & Galleries in certain European markets with a new promotional teaser video. The video was reportedly seen at a Tesla’s Bruxelles-Leuvensesteenweg showroom in Zaventem, Belgium. Here’s the video which was initially posted on Instagram by egearmedia:
It shows a Model 3 in a silver color, cruising through an unknown street during the daytime and night. It ends with its previous logo with three horizontal lines or E-styled 3, which has been now changed to the standard number 3.
The publication noted that there are rumors that Tesla might bring beta prototypes of the $35,000 vehicle in its retail locations before its launch to allow reservation holders to see or even test drive it, before it finalizes the order and allows the company to start production.
Tesla has been “anti-selling” the Model 3 after it received a mind-boggling response at its unveiling last March. Last year, the company revived the Model S 60 at a price of $66,000 to revert some Model 3 reservations to the Model S. However, the price for the new base-model of the premium sedan was raised by $2,000 a few months ago.
In March 2016, Tesla released two promotional videos of the Model S which were different from the one recently released. It even allowed Motor Trend to conduct a photoshoot of the vehicle at the Gigafactory 1 in Sparks, NV, and take it out for a few rare outings.
The automaker will likely hold the Model 3 unveiling part 3 in early spring, according to Tesla CEO Elon Musk. The final design and the features of the compact sedan known as “the release candidates” are expected to be showcased there, after which its production will start at the Tesla Factory in Fremont, CA. Tesla continues to maintain its target to start volume production of the Model 3 in the second half of 2017 and its battery packs will start hitting production lines by the second quarter.