Sony’s console continues to reign supreme everywhere
This generation has seen the most favorable results for Sony Corp. (ADR) (NYSE:SNE). The console gaming giant has sold more than 40 million PlayStation 4 units since the console’s debut in 2013. It is a major success story for the company and one that puts them far ahead of their rival Microsoft Corporation (NASDAQ:MSFT) who has thus far estimated to have sold around 20 million Xbox One units worldwide.
Historically, United States has been Microsoft’s home turf whereas Europe has remained loyal to Sony’s console. During this generation, Sony has managed to beat Microsoft month after month in its home turf. The situation is even more strongly in favor of Sony when we look closer to both consoles’ reception outside of the United States. A recent report by GFK (via Borse-Online) reveals that 460,000 PlayStation 4 consoles were sold between January 2016 and July 2016. The Xbox One on the other hand sold 105,000 units, making the difference ratio of 4:1 between the consoles.
A total sales figure presents an even bigger success for PlayStation 4. To date, Sony has managed to sell 3.2 million PlayStation consoles while Microsoft has sold just 710,000 units in Germany. This massive difference has earned Sony a 69 percent market share in the region. Microsoft’s 15.1 percent is superseded by Nintendo Co., Ltd.’s (OTCMKTS:NTDOY) 15.9 percent market share with the Wii U console.
PlayStation 4 has multiple major first-party exclusive launches impending in 2016 which is only going to push the console’s sales further.