Tesla introduces its all-electric SUV, the Model X in the Japanese market and releases an ad based on Model S owners
Tesla Motors Inc (NASDAQ:TSLA) plans to post strong quarterly results for this quarter on the back of strong deliveries, after reporting disappointing numbers in the first half of 2016. Meanwhile, the automaker is introducing its all-electric sedan in newer markets, among which Japan is the latest one.
Electrek reported that the electric vehicle (EV) launched the falcon-wing-door vehicle over the last weekend at its standalone retail location in Aoyama, a neighborhood in Minato, Tokyo. Ahead of the debut of its arguably the best creation, Tesla strengthened its Supercharger network in the country. It plans to cover the entire Japanese market before the launch of its first mass market vehicle, the Model 3.
Tesla has 11 of its fast DC charging stations, dubbed as Superchargers, in Japan, as well as 53 Destination Charging locations. However, its store and service presence has been somewhat limited in the region. While it has a standalone dealership in Tokyo and Osaka, there is just one store with service center in Kanagawa Prefecture, Yokohama.
According to Electrek, Tesla poached Nicolas Villeger, former President and CEO of Asian operations of the US luxury fashion company Coach, Inc, as VP of Japan and North Asia at the beginning of this year. Mr. Villeger is responsible for Tesla’s brand and business development in the markets.
In its early days, the company faced several obstacles in the country and could not even provide navigational services. However, the issues have been solved under Mr. Villeger’s leadership. Tesla doesn’t publish its delivery number per country, though former Tesla Chief Information Officer, Jay Vijayan, said in 2014 that the company had received more than 2,000 orders for the Model S in Japan.
The automaker sold around 614 sedans in Japan in 2015 and 150 sedans in the first half of 2016, according to data collected by EV-Sales Blog Spot. When Elon Musk, CEO at Tesla, visited Japan, he told Japanese buyers, who usually buy domestic brands like Honda and Toyota, that Tesla cars involve a lot of Japanese manufacturing and engineering.
The automaker’s strategic and sole battery suppliers for cars Panasonic is also based in Kadoma, Osaka Prefecture in Japan. Additionally, Tesla is also taking part in marketing and released a new promo ad which includes Japanese Model S owners giving their view about the electric vehicles: