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Tesla Motors Inc. (TSLA) Will Never Spot Innovating, Launch Updates Every 12-18 Months

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Elon Musk assures disgruntled customers demanding retrofits for new technologies

Unlike traditional car manufacturers, Tesla Motors Inc. (NASDAQ:TSLA) launches new model vehicles everywhere, but it keeps bringing in changing to its existing models, Model S and Model X, to ensure they remain as good as new. Though, some owners complain about the lack of retrofits for the new technologies.

Following the launch of the new self-driving hardware suite last October, owners of vehicles with the first-generation hardware suite really wanted the technology through a retrofit. To address the problem, Tesla CEO Elon Musk responded to a follower on Twitter that the company “will never stop innovating” and will continuously roll out “major revision every 12 to 18 months.”

@dtweiseth Tesla will never stop innovating. People are buying the wrong car if they expect this. There will be major revs every 12 to 18 months.

— Elon Musk (@elonmusk) January 22, 2017

He added that consumers looking for vehicles that update on annual basis are looking for the “wrong car” with Tesla. The automaker has brought several major updates to the Model S since its launch in 2012, including battery packs options, dual motors, design refresh, first-generation Autopilot, and Ludicrous mode,.

He also said that the company would require “stripping down the entire car and replacing 300+ parts” to install a retrofit for the self-driving hardware into the older Tesla cars. Thus, it seems like the company will only keep improving the software with existing hardware and autonomous driving data.

While it would be possible to install the triple front-facing cameras, but the five other cameras around the vehicle and along with an ultrasonic sensor and new supercomputer would be a big headache for the company.

If the company will keep introducing new major updates, such as the end of unlimited and free Supercharging, and the recently launched 100D option, more customers will get wary of ordering a Tesla car, fearing that they might miss out on the upcoming technology. Yet, Tesla plans to keep introducing new features and follow each other to maintain sales.

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