Apple Music is reportedly set for unveiling in its new colors at the Worldwide Developers Conference in June
Apple Inc. (NASDAQ:AAPL) is overhauling the design on its Apple Music streaming service a year after its initial launch, according to a report published by Bloomberg.
Bloomberg states in its report, citing unnamed sources, that Apple Music has not set the world alight during the first year of its operation, mainly due to the departure of executives from the company responsible for making Apple Music work. Apple is reported to be streamlining the service to allow for more intuitive use, and accompanying the changes with massive marketing efforts to boost interest in the service.
Apple hopes to have the new iteration of its music streaming and download service up in time for the Worldwide Developers Conference, scheduled to be held in San Francisco from June 13 to June 17.
Apple Music currently charges $10 per month for its streaming service, but its stock has declined recently among music fans, and unfortunately for Apple Music, Spotify’s stock has been on a continuous rise over the same period.
Top Apple Executives like Design Chief Jony Ive, Senior VP of Internet Services Eddy Cue, and the entertainment industry icon Jimmy Iovine, have all been at loggerheads over the Apple Music conundrum, and the company hopes that the design overhaul will spark a renewed interest in the product.
Apple has been aggressively working to improve on almost every area of operation and CEO Tim Cook is said to be personally involved in a lot of ideas being tossed around to make things better. Following the dismal financial showing recently, by Apple’s standards we might add, the company is reportedly tensed about its products and the direction in which it is heading. This reeks of doubt that many would not associate with Apple. An effort to make Apple Music top in its sector could be the first step that the company takes in the right direction.