Consumer discretionary, Inc. (AMZN) Music Unlimited Unveils Family-Plan Package for UK Users

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Amazon Music Unlimited has finally unveiled its family plan deal to UK users

After the recent roll out of, Inc.’s (NASDAQ:AMZN) music service in the US and UK, speculations now confirmed that the tech giant is planning to bring its “family plan” feature to the UK. Dubbed as the Amazon Music Unlimited service, the family plan enables users to access it for £15 a month or £149 for a full-year.

Since the retail giant continues to operate in markets as a prominent e-commerce platform, it seems that the company’s decision to start its own music-streaming platform has mainly been triggered by the advent of rivals like Apple Music and Tidal. This move highlights the growing usage of music streaming services; something that seems to have replaced the traditional means of listening to music.

Therefore, with Amazon’s Music Unlimited platform, we believe the company is hoping to increase its number of users around the world strategically. Even though the company’s music service might not be able to get on Apple Music’s level instantly, a service which has successfully bagged over 20 million paying users in a year and a half, there are very high chances that Amazon will not stop offering its customers with exclusive features and deals to lure them into using its music streaming service.

Furthermore, Engadget confirmed that Prime members will be able to sign up for the service at £8 a month or £79 a year. However, non-Prime subscribers will have to pay £10 a month. Through this, Amazon hopes to advertise its Prime service to UK users. Since Amazon Prime continues to thrive in markets as one of the major pillars of the company, it is evident that the retail giant hopes to double upon its number of users before the end of 2016. We believe there is actually an increased chance that the family plan’s roll out for UK users might help Amazon get the reaction it anticipates.

However, it is safe to say that regardless of Amazon and Apple’s efforts to excel in streaming markets, Spotify continues to outshine all services. With more than 40 million paying subscribers and an additional user base of 70 million freemium users, Spotify’s simplistic settings and free tier seems to be a hot-favorite among music-lovers. In order to compete with Spotify, we believe Amazon Music Unlimited will need to do more than bring its Family plan to the UK.

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