Consumer discretionary

Amazon Prime Witnesses Record-Breaking Views Premiering “The Grand Tour”

Pinterest LinkedIn Tumblr

The debut of “The Grand Tour” episode on Amazon Prime has broken former viewing records of the platform, driving in more customers to sign up for the service

Speculations confirm that, Inc.’s (NASDAQ:AMZN) decision to bag exclusive rights for the latest show, The Grand Tour, has been one of its smartest decisions to date. Following the debut of pilot episode on the Prime platform, Geek Wire reports that the former Top Gear’s casts appearance in a new show helped Amazon beat its all-time viewership records.

Amazon’s Prime platform continues to thrive in markets as one of its dominant “pillars.” The company’s subscription service offers a wide range of benefits, including free two-day shipments, access to music and video content, and much more. By securing The Grand Tour for its Prime platform, it is evident that Amazon’s game-plan has been a downright success.

Considering there was immense hype prior to the latest series’ roll out, it is evident that Jeremy Clarkson, Richard Hammond, and James May having a reunion on screen is enough to drive views from loyal fans. However, the news was disappointing for “The Man in the High Castle,” which no longer holds the viewership record.

Given that Amazon offered discount on Prime subscription prior to the show’s roll out, it appears that the company had already realized the series’ market value; the discounted offer worked well for both, e-commerce titan and the show. Considering the launch success of the show, it is likely that Amazon will continue with this strategy to expand its number of Prime users. With just 49.5 million users solely in the US, it already seems that the show’s weekly roll out will help the retail giant drive more views, whilst also working as a subtle marketing strategy for the Prime platform itself. Furthermore, speculations confirm that the series will be launched worldwide at some point in December.

Since the show marks itself as one of Amazon’s biggest premieres, we believe that there is a high possibility that the company will consider snagging rights to the show’s future seasons as well. With users in the US, Germany, Japan, Austria, and the UK already accessing Prime urgently to watch the show, it is evident that Amazon’s $250 million investment has been a good call.

Comments are closed.