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Netflix, Inc. (NFLX) Strikes Deal With Vodafone; Special Offer In Romania

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Netflix partners with Vodafone Romania as the British telecom giant introduces its new video/music streaming service

Vodafone Group, the British telecom behemoth, launched its services in the Romanian television market on Friday, with its new video and music streaming service dubbed as 4GTV+. The company also joined hands with the world’s largest online TV network, Netflix, Inc. (NASDAQ:NFLX)

Romania Insider reported Vodafone Romania entered into a partnership Netflix, giving its local subscriber base access to the popular, American streaming service via the 4FTV+ service. Apart from “exclusive special offers,” Vodafone users will get free access to a three-month trial to watch TV series and movies.

Netflix Vice President Business Development for Europe, Middle East, and Asia EMEA (EMEA), Chris Whiteley, said in a statement, “Vodafone is a global partner for Netflix, and we are thrilled to expand this relationship to Romania today.”

Vodafone customers can avail the service from today October 03, by downloading the 4GTV+ app from Google Play or App Store. The subscribers could pay for Netflix subscription along with monthly mobile bill. They would require paying a tariff of “Red 19” for using Netflix service.

The report comes hardly a month after the British telecom announced its Supernet 4G+ Internet service in the country, offering higher download speed to its customers. Vodafone Romania President and CEO, Ravinder Takkar, said the new service was announced to allow “future developments and innovation in customer experience.”

“4GTV+ provides our users with access to the most relevant local and global content in an innovative and intuitive way,” he added.

Mr. Takkar highlighted that Romanian customers love watching online content and using their smartphones, 8% of the subscriber base watches at least one video per day using the phone, particularly the younger generation.

Netflix launched in Romania at the beginning of this year, along with over 190 new countries. Last month, Netflix started its localization services in Turkey and Poland and announced partnership with local telecom operators, Vodafone and T-Mobile, respectively.

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