New Tools And Strategies To Cope Up With ‘Fake News’ on Facebook Inc (FB)

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Facebook rolls out a ‘fake news detector’ giving warning labels on faulty news

Facebook has taken multiple measures to cope up with the issue of ‘fake news’ on its platform. It is currently testing all possible solutions to understand which of them are effective. Ever since the US presidential elections, the company has been scrutinized for providing users with false information.

One of the most prominent measure is that the company now leaves warning labels on the links in users’ News Feed. The company has also been conducting the warning flags test for over a week now. These flags are being reported to disappear right after appearing on some users’ News Feed. Other rumors say that Facebook is not just blocking specific articles from news websites but blocking the websites entirely.

For now, Facebook is simply putting up warning labels on articles and links that are not authentic. These labels will say, “This website is not reliable news source. Reason: Classification Pending or state-sponsored news.”  However, it seems that the company has been very discreet about these tests, which are being conducted on a small chunk of users. In any case, Mark Zuckerberg is keeping his promise and doing everything possible to combat fake news problems on the social media platform.

In the past few years, social media companies have stepped into hybrid news and media platforms too. This has become problematic as the authenticity of news on these platforms is inaccurate in most cases, because users are the editors and reporters, unlike professionals. Social media is no longer a new terminology, but it has grown into an uncontrollable situation for some, while it has become difficult to tame for others.

Initially, Mark Zuckerberg refused to admit claims that fake news helped Mr. Donald Trump get elected and that if fake news was even a major problem. However, recently, the CEO’s opinion has not only changed but also specific measures are now being taken to combat the problem. The company may soon need to make a choice between freedom of speech and authenticity, as transparency will no longer exist. However, if the social media network works with third parties such as academic institutions and others, it can differentiate fake news relatively faster and easily. And even then, if something goes wrong, Facebook won’t be held entirely responsible.

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