BlackBerry Ltd (BBRY) Introduces New BBM Features; Privacy To Be The Focal Point

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Blackberry released new BBM features for all mobile operating systems, laid emphasis on enhancing privacy

Blackberry Ltd (NASDAQ:BBRY) announced the release of an updated version of its Blackberry Messenger (BBM) on all operating systems of smartphones, including iOS, Android and Blackberry itself. The company says that it has laid immense emphasis on enhancing the privacy for the users of its application.

While the latest version of BBM is released with upgraded privacy and authoritative features, the users are enabled to have a control on the texts and content including pictures, videos and contact cards, which they send to any of their contacts without paying a penny as subscription fees.

BBM users are now allowed to “Retract” their texts and media from the recipients. This feature enables them to take pull back the pictures, videos or texts from the recipient’s phone if the content was sent by mistake. The users can also pull back the content if they no longer want it to be seen.

In addition to this, via the updated BBM application, users can also set a timer through which they will be able to control how long the contacts can have access to the messages and pictures which have been shared. Moreover, the users also have an option to share their location to any recipient for as much duration as they want.

Senior Vice President of BBM department at Blackberry, Matthew Talbot stated that the new app is not only going to help the BBM users to communicate in a secure space, but also enjoy such privacy measures by the company free of cost.

The company’s official also added that holding an authority over the content the users share, BBM application users on all mobile platforms can be guaranteed that whatever they share will always be under their control.

The Waterloo based telecommunication company has been struggling in recent years, with its sales dropping rapidly. However, on Friday, the tech company reported a stronger than expected quarterly earnings for the fourth fiscal quarter of 2016 (4QFY16).

The company reported Earnings per Share (EPS) of about $0.03, against the Wall Street analysts’ consensus estimate of $0.09 loss per share. On the other hand, the company choked on revenues as it posted sales of $487 million for the recent quarter. The Canadian giant missed the consensus estimate by a significant margin, a projection for Blackberry to report $563 million in revenues.

Currently, Blackberry Ltd stock price stands at $7.30, down about 2.47% as of 12:14 PM EDT. So far this year, the stock has shed 22.51% of its value, underperforming the S&P 500 Index’s gain of 0.26% over the same time period.

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