Apart from the US, YouTube is the most watched online on-demand video service
Over the last few year, Netflix, Inc. (NASDAQ:NFLX) has created a large base of subscribers in the US and has been arguably called the biggest on-demand video service in the county. Now, a research firm confirms this claim.
Digital TV Europe reported that the world’s largest online TV network has beaten Alphabet Inc’s (NASDAQ:GOOGL) YouTube to become the most watched on-demand video service in the US. The research was conducted by Ampere Analysis by measuring fraction of users interaction with a service over the last month.
Interestingly, US is the only country in the world where YouTube is not the most used video service, according to Ampere. The Google’s videos platform has 43% share among the British users. Netflix does not even make it to the second in the UK with 20% share, as BBC’s iPlayer has 36% of the market.
Ampere Analysis Research Director, Richard Broughton said that British users widely use free online videos, but subscription video on-demand (SVoD) services, such as Amazon Prime and Netflix, are creating demand for “pay for content.” He expects Generation X, which is unwilling to spend online, to gradually move towards these services.
Ampere also found which device users use to watch online video services. While commuting, people use smaprtphone to watch the video, but prefer having a bigger computer or TV screen.
Notably, Americans and British consumers do not have the same taste when it comes to viewing content, as most of the people in the US prefer comedy videos and UK users usually opt for fantasy and sc-fi content.