AMP is set to make its mobile web bow sooner rather than later
Alphabet Inc. (NASDAQ: GOOG) Google News is set to feature Accelerated Mobile Pages (AMP) articles, after the format made its bow on mobile search results earlier this year. Google News on major platforms like iOS and Android, as well as News on Web will soon feature AMP articles that provide a much faster reading experience.
Google News and Weather app, as well as the mobile site will feature AMP-enable articles marked by a thunderbolt icon in the bottom-left corner. A host of new AMP articles will be updated every now and then on News, which won’t hog all the data while providing the lightweight version of the original webpages optimized for reading.
When a user taps on an article in AMP-enabled format, the same conventional interface will be displayed with just the articles featured in the interface bearing the green lightning bolt sign to indicate that they are AMP-enabled.
AMP is considered to be up to four times faster than normal webpages and conserves up to 10 times less data than similar sites. The project is being headed by the Mountain View firm, with a whole host of other companies and major stakeholders of the industry. Google feels that thousands of publishers are putting their work online in AMP format every day, and the adaptation of the format would take place swiftly.
The AMP format is indeed an initiative which seeks to revolutionize mobile web, while not taking anything away from the full-fledged experience. Like self-driving cars, this is another project which Google feels will make a lot of difference to how we live our lives every day and how we use the internet. Facebook has also made strides with its Instant Articles format, which provides a text-rich, sleek reading experience while keeping a leash on the mobile data.