Second generation Apple Watch component orders are to begin during the third quarter of this year
Apple Inc. (NASDAQ:AAPL) is expected to launch the new generation of its popular wearable device, the Apple Watch during the latter half of this year. The Cupertino based company appears to be already gearing itself for the much anticipated debut of the new Apple Watch.
According to a report published on DigiTimes, the iPhone maker has ramped up the process of ordering chips an other components to be fitted in the Apple Watch. Unnamed sources in Apple’s supply chain as cited by the DigiTimes report reveal that Apple is expecting significantly high demand for the new device. The orders made by Apple are reflecting two million units of the Apple Watch being shipped every month.
The components for the new Apple Watch are set to be shipped during the third quarter of this year. Considering that the Apple Watch sales have been disappointing so far, the company’s orders look very aggressive. Apple Watch sales during the second quarter plunged by 40% sequentially according to an earlier report published by Forbes. The device that was launched last year much to the fan fare of audiences around the globe has seen its market share being trampled on by much cheaper wearable alternatives such as fitness trackers made by Fitbit Inc (NYSE:FIT). Fitbit has emerged as a the undisputed leader in the wearables world with its fitness trackers reaching a wide range of audiences across the globe.
Perhaps the primary reason the Apple Watch has failed to hit a major mark with consumers is that its overpriced for an item that more or less replicates the functionality of a smart phone in a limited capacity. Meanwhile fitness tracker sold by Fitbit are available for only a fraction of the price and concentrate mainly on health related features. Perhaps with the new Apple Watch, the iPhone maker is aiming to add new technological innovation that might turn its fortunes around.