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Facebook Inc. Integrates Canvas Into Its Site for a Full Screen Ad Experience

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After first being announced back in September last year, Facebook has finally launched Canvas

Facebook Inc. (NASDAQ: FB) is doing everything it can to stay ahead of its competition. In fact, it has been quite successful in this regard. Even though Twitter is trying to utilize the same approach, it is unable to catch up with Facebook. It seems that the media giant does not want to stop there, as it has released yet another great feature for its site: interactive mobile ads, which are better referred to as ‘Canvas’.

Canvas was first announced back in September 2015 and has finally been released by Facebook. The announcement of its launch was made during an event in New York this week.

The feature is designed to cater to the needs and requirements of marketers. It is an improved version of Carousel ads, which essentially gave users the ability to go through brand and product photos to get more information, especially if they are interested. But Canvas, on the other side, has a lot more to offer than just this.

With Canvas, marketers will now be able to create full screen ads, which means that they will be able to create smaller websites within Facebook, around their product or service.

That being said, the ads will not interfere with a user while they are on the social media site, as they are designed to be no different from the normal ads that can be found on the News Feed. However, such ads will offer a separate prompt to gain access to the full experience. Fortunately, they load up and exit quickly, rather than being a hassle.

The feature is available for use through canvas.facebook.com for free. Moreover, the feature does not require third party software or coding to create new ads, which should make it a lot more appealing to marketers who are having a difficult time reaching their target audience.

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