Qualcomm wireless charging technology is mobile, easily installed and is being promoted through partnerships with Formula E
What better way for Qualcomm Inc (NASDAQ:QCOM) to show off its inductive charging technology, Halo, than by powering electrical cars at the Formula E motor racing championship. For now, the medical and safety cars at Formula E this year will be using the company’s Halo portable and wireless charging platform. Qualcomm’s strategy is to create a broader awareness of its technology and its power by teaming up with car makers and events such as Formula E.
The hardware for Qualcomm’s technology has been created by Chargemaster which makes charging infrastructure for electric cars. The company has a production capacity of 2000 units per month; units which are extremely portable and offer 7.2 kWh charging. The technology works by adding receivers compatible with the Halo platform to vehicles. Once the receivers are installed, these cars can just drive onto a charging pad which guides them into position and allows users to initiate charging through a mobile application. The pads are portable but can also be permanently fixed depending on user preference. Qualcomm technology’s superiority comes from Halo’s ability to wirelessly charge at considerable efficiency without direct contact with the receivers. To promote a safe charging experience, the platform has fail-safes that shutdown charging if any object or person is detected too close to the charging pad.
Qualcomm has partnerships with carmakers such as Rolls-Royce and Daimler to push its technology onto roads. These partnerships could see widespread adoption of the charging platform in the automotive industry and while it will initially be something of a luxury feature, it could work its way into being a standard. Qualcomm’s ambition is for Halo to be adopted industry wide and is especially concerned with targeting businesses such as Taxis to start off with and hopefully the mass market in the long term as more car makers turn to electric vehicles.